Clear & Creative Communications

I'm Simon Gregory, and I've worked with businesses in the professional services sector for over thirty years. In that time I've met hundreds of business owners who find themselves working longer hours for diminishing returns, frequently feeling that the only way to get the job is to cut the price. They feel totally demoralised and trapped by the situation - even if they're busy they know they're not getting paid enough.

Simon has worked in advertising and marketing longer than he's prepared to admit, and founded Clear & Creative in 1995. He moonlights as a Rock Star, Snowboarder and 17th Century Pikeman. It's Susie's job to describe how awesome your business is and why. She's also a postgrad semiconductor physicist, so she's great at writing techie stuff too. In her spare time she lifts weights and does martial arts.

We've all heard the saying, "If you don't plan for the future, you get the future that shows up." Well, if you don't create a clear market position for your business, the market will create one for you. Too many companies have settled for 'Accidental Branding', and find themselves offering 'me too' messages to an undefined market.

OK, you've got your brand and you have your visual identity (if not, go here - there's no point spending money on marketing communications without a brand and a strategy!). This is where your brand goes out and meets your customers, so it's important to get it right. Living your brand values is your responsibility, but your printed marketing communications need to be on brand and on message if you're going to achieve the consistent customer experience that positions you as the experts in your field.