ID Group is a vibrant, full service design and marketing agency. Our goal is simple, to enable brands to communicate more successfully, more easily and more creatively, whenever and wherever that may be.We cover a whole remit of areas that count to create a successful message. From design of a refreshed identity, to suggesting the best print options, to PR, to online and all the bits in between from making sure the copy reflects the message on the page, to photography that brings a message to life, here at ID Group, we've got it covered.
Have a look at our website for a glimpse of the work we produce and feel free to get in contact for a chat.
Served areas
- Poole, Bournemouth, Dorset
Services
You have never been in a better position to share your knowledge, attract an audience and convert to customers. We are a content marketing agency. We help you understand what you stand for and communicate this on a consistent basis via the media channels you own. When you become a trusted source, you increase profits. If you retain an audience, you have one of the strongest assets available for any business today.
The way many businesses market their products has been an approach inherited since the days of our grandparents. Disrupting people through advertising; manipulating them with sales driven hyperbole; interruption via phone calls; relentless emails that provide no value, has been the norm. Why do companies need to think differently?
In 2016 there were 5.5 million private sector businesses in the UK, the highest since estimates began in 2000, according to Business Population Estimates (BPE). We create content programmes to help businesses build their audience and drive profitable action. No one wants more promotional bilge. You need to understand and become an advocate for your customers.
Once we have captured your thinking, understood your approach and the role you play within your marketplace then we have the ability to create your content. The difference between the companies who are successful at engaging with an audience and those who aren't are those who act, talk and feel exactly as a customer or potential customer would. By working together, creating a voice that stands for something can become an asset to your business for competitive advantage.
You Are The Media is a weekly email with a focus on helping you recognise the thing that you stand for, how to grow your audience and build a voice that is different from the rest of your industry. By taking ownership of the spaces that you have control of, is how you differentiate in today's 'look at me' world.
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