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The DM Lab
Making Brilliant Marketing Simple
The DM Lab, (The Digital Marketing Laboratory) is a design and digital marketing agency based in Herefordshire. However, we are so much more than that. With a heavy focus on supporting businesses around us to succeed by delivering results. With client success comes business success.

With this success we immerse ourselves into the local community, supporting those without the financial reach to hire us as a company. Leading by example, we help develop grassroots clubs, charities and events as part of an active corporate social responsibility drive.

This is pursued by the directors’ personal passion for everything local over financial gain. Role models for both staff and other businesses, ensuring wellbeing in the workplace and sustainability are reflected and encouraged throughout the business from top level directors to junior staff and apprentices. Lending our expertise to a higher education organisation and veterans, helping a wide range of people.

The DM Lab are strong advocates of corporate responsibility and are committed to supporting the local community. Heavily involved with a number of community endeavours. They help businesses grow and are in a strong position to offer their expertise within the community by supporting local sports clubs, events and organisations.
Served areas
  • UK & Europe
Business details
  • Year established: 2010
  • Employees: 6
  • Licensed
  • Insured
Highlights and features
  • 2017
  • Herefordshire Business Awards - ‘Growing Business of the Year’ – WINNER
  • Three Best Rated ® - 1 of 3 Best Marketing Agencies in Hereford - PRESENT
  • Sunshine Radio Pride Awards - ‘Entrepreneur / Business of the Year’ – WINNER
  • 2018
  • Small Business Saturday - Selected as one of the #SmallBiz100
  • Herefordshire Business Awards - ‘Creative Business of the Year’ – FINALIST
  • Best of Britain Business Awards - 1 of 2 Midlands Finalists, 1 of 10 National Finalists
  • Spotlight Awards - Creative / Digital / Media Category – WINNER
  • 2019
  • Midlands Business Awards - ‘Midlands Corporate Commitment to the Community Award’ – FINALIST
  • MBCC Awards - ‘Most Influential Business Person of the Year’ Finalist (also in 2021)
  • Rural Business Awards – Finalist - ‘Best Rural Digital, Communications or Media Business’
  • SME National Business Awards – Chris - ‘Business Person of the Year’ Finalist & Harvey - ‘Apprentice of the Year’ Finalist
  • 2020
  • The Small Awards - Finalist - ‘Digital Star’
  • 2021
  • The Great British Entrepreneur Awards - Finalist - ‘Small Business Entrepreneur of the Year’
  • Rural Business Awards - Finalist - ‘Best Rural Small Business’
  • Micro Business Awards - Finalist - ‘Giving Back – Business With Purpose’
  • The National Apprenticeship Awards - Finalist - ‘SME Employer of the Year’, Harvey - Finalist - ‘Higher or Degree Apprentice of the Year’, Joe - Finalist - ‘Advanced Apprentice of the Year’
  • Women’s Business Awards - Chris Named ‘Man of the Year’ 2021
  • 2022
  • TechBehemoths - Top Marketing Strategy Company, Top Advertising Company & Top Branding Company in the UK
  • BizBubble Awards – Finalist - ‘Best Digital Biz’
  • The Paphitis’ #SBS - Small Business Sunday WINNER 20/06/2022
  • The Drum Awards for Agency Business – Finalist
  • Herefordshire Business Awards – ‘Business Leader of the Year’ – Finalist
  • Prestige Awards – ‘SEO Agency of the Year’ – Winner
  • The Great British Workplace Wellbeing Awards – ‘Most Inspiring Senior Leader of the Year’ Finalist’
  • 2023
  • AVA Digital Awards – Platinum & Gold Winner
  • One of Elite Business Top 100 Performing SMEs (ranked 70)
Associations and certifications
  • Google Partners
  • ANS Partners
  • Hereford & Worcester Chamber of Commerce Gold Member
Payment methods
  • Cash, Debit cards, Credit cards, Mobile payments, Bank transfers, Cryptocurrencies
Services
Forget the keyword stuffed copy, forget the dodgy backlinks and forget the spamming of forums with details of your products or services. There’s a better way to do search engine optimsation, a way that won’t need completely redoing the next time Google rolls out an update. It’s organic.
We produce results you can see, you can watch your visitor numbers increase. As a result, your leads become hotter and your conversions increase. Through the right mix we’re always focused on the end result, the result that ultimately grows your business from the inside.
As the REAL social media experts we will:
1) Manage all accounts across every established and trending platform, ensuring they work in harmony while content is unique to each network
2) Interact in real time with your connections to bring you real time leads and to enhance your reputation for spot on customer care
3) Adapt the content to suit the audience
People
Chris Tipping
Marketing Director
Chris has a relentless passion and genuine interest in supporting those around him in both business circles and within the community. His infectious enthusiasm and permanently positive demeanour inspire those around him to help make the unachievable achievable as an unstoppable collective. Chris runs 2 multi- award-winning businesses, both of which revolve around supporting others and also heads up a local football team which he has grown to be one of the biggest in the county, Belmont Wanderers FC which he coaches 4 teams himself too. He has also been pivotal in helping to secure £22.4 million in government grants to help support community projects within Herefordshire. Chris is also a Trustee of two local charities which he also supports digitally through his business, The DM Lab.
Reviews (22)
Write a Review
Vince McNally
Jan 27, 2023
I would have given 6 stars if I could! Cant thank you guys enough for all of your hard work, very professional and the results were absolutely fantastic, you always went the extra mile to make our printed programmes and documentation perfect. I am very grateful to Dale and Chris for all they have done. I look forward to continue to working with you both in the future!
Ben Corbet
Jan 02, 2023
I recently had the pleasure of working with The DM Lab on the creation of a new website for Hereford City Council. From start to finish, the team at The DM Lab were professional, responsive, and exceptionally talented. They took the time to understand our goals and audience, then used that information to create a website that perfectly captured the essence of the Council.

The end result was a beautifully designed and highly functional website that has already made a significant impact. Traffic to the site has increased significantly, and I've received numerous compliments on the look and feel of the site. I'm extremely grateful to Chris and the team at The DM Lab for their hard work and dedication, and I highly recommend their services to anyone looking to improve their online presence. They are truly a multi-award winning digital marketing agency and deserve every accolade they receive. Thank you!
Matt Wheeler
Nov 29, 2022
I've been working with The DM Lab for a number of years on various client projects as well as our own digital marketing strategy and website. I have nothing but praise for Chris and the team - with extensive expertise in website design, SEO and online advertising, they are both creative and analytical in their approach, always focusing on the ultimate commercial goals and return on investment for any marketing activity. I would highly recommend The DM Lab for any digital marketing project.
Ollie Olver
Nov 24, 2022
We have worked with Chris and the DM Lab team for several years now and they never fail to deliver. Not just deliver but deliver quality whilst continuing to support and develop our digital marketing to ever changing environments. For the Cyclopz Group company site we stressed the importance of taking our time to get the messaging and the site right and were delighted with what was created.

A real collaboration which clarified our public message whilst adding even further clarity to our business and what we're trying to achieve. Another reason we always refer businesses and people to The DM Lab. because they deliver quality!
Syanna Farr
Jul 04, 2022
Fantastic team, always at the end of an email ready and willing to make any changes or amend and are always on hand to give training and advice on all aspects of the website and social media.
Sarah Kaye
Mar 28, 2022
Chris, Dale and the team were very patient with us when we created our new website. They understood the ethos of our business and translated that in to the website which has helped to generate leads and received very positive feedback from our clients and contacts. Thank you for giving us a website that we can be proud of!
Lie & A. Fly
Jan 13, 2022
The guys at The DM Lab created a bunch of stuff for my YouTube channel & Discord, including graphics, skins, an intro sting & an outro plus a logo. But wait - there's more! The guys even helped me out with branded merch! They were top notch & the stuff I have is so cool. I wanted a little more of a professional look & there's no way I could have made anything as cool as these guys did for me. Thanks guys!
Daniel Chippendale
Jan 12, 2022
Down to earth and friendly. Fast turn around of our projects and real value for money for the quality of work. Would recommend these guys to any business wanting any marketing work carried out. With thanks to Dale & Chris.
Pj Triplow
Nov 08, 2021
Fantastic service from a friendly and knowledgeable bunch. The guys at DM Labs have designed a couple of websites for me and have organised some printed material as well. They're super responsive, they understand that we have deadlines to meet and they make very few mistakes. I shall certainly be going back.
Emma Williams
Nov 01, 2021
The DMLab did a great job revamping our website. We are really pleased with the results. The team at DMLab are very easy to work with and nothing is too much trouble.
Dan Guerche
Oct 09, 2021
Worked with these guys on a website for a new restaurant / bar concept. They were professional, quick, understood our needs and have been fab with the finishing touches to make it special.
Stephanie Small
Sep 11, 2021
The team at The DM Lab recently redesigned our website. They were really helpful from the initial concept idea, right through to the site going live. They incorporated the design concepts we were keen on and made some great additions to provide us with a fresh new site that reflects the feel of our company. They had unlimited patience with the minute changes I requested on a regular basis and provided training to enable us to manage the site moving forward.
Matt Price
Aug 02, 2021
The DM Lab carried out a logo design and website build for Rock Construction Services. We were very pleased with the process as a whole with not a hint of 'digital jargon' being used and the end result, It's always difficult going into something without an idea in mind of what the finished article may look like, but the DM Lab exceeded expectations and we're pleased as punch with the end result. We'd have no hesitation of recommending the DM Lab to anyone on the lookout for a new website, amongst the other services they offer.
John Callow
Dec 24, 2020
Chris and Harvey are great. Have been managing our SEO and Google ads which have seen noticeable improvements in visitor numbers and conversions. They also built and implemented a great new website for us, migrating it to faster servers to meet our increased demand.
Alexa Mullane
Aug 14, 2020
Chris and his team have got our website to number 1 ranking in Google, they manage our SEO and Google ads and also create and manage websites for us. The team are also friendly and responsive and really know their stuff!
Barbora Brnakov
Jan 14, 2020
Fantastic service delivered within the estimated timeline. We have opted for an ongoing service and would not hesitate to recommend The DM Lab to any businesse trying to improve their online presence.
Powell Ettinger
Oct 06, 2019
We have been working with DM for a year now nad have great results. They are very responsive and react very quickly to our needs
Stuart Austin - Promarine Finance Promarine Finance
Feb 25, 2019
The DM Lab has been a revelation to our internet marketing. Our business has grown significantly and the whole process has been enjoyable and fun. It's great seeing the positive results from digital marketing.
Mark Jacobs
Feb 03, 2019
We worked with DM lab for a period of six months during which time they took our suspended charity account and remodelled it to get it reinstated, compliant and performing. They proved to be a friendly and insightful firm able to speak in technical terms and more simple terms for those less in the know. As well as PPC they are able to offer support in SEO. They are a great addition to the Digital Marketing of any company charity looking for personable effect digital support. Thanks Chris and the DM team.
Charlotte Brown
Feb 01, 2019
The guys over at The DM Lab have created 3 websites for us- all completely different and exactly what we wanted. Would recommend them to anybody
Get A. Drip
Aug 09, 2018
Chris' work was of the best quality and would highly recommend him to anyone wanting to use his service.
Daniel Crampton
Feb 09, 2017
Really really happy with the service that The DM Lab offered us. They came in to our business and did a thorough review of our set up and pushed us to thenext level. Really can't thank the guys enough. Thanks for all your help and hard work. Highly recommend.