Technology innovation is rapidly changing the marketing and advertising - from mobile to wearables and the Internet of Things, how can brands engage their customers in these channel? Our strategic approach brings many years of expertise to help create successful engagement. By understanding the real problem, the real pain points, we can identify effective solutions.Founded in 1992, Formation has been delivering strategy and brand experiences in digital, mobile and innovation. We offer a combination of unparalleled experience, technical expertise, understanding and above all a helpful, down-to-earth approach.
Services
Orange Exposure - the operator's annual study into mobile media is packed with useful information. OfCom Annual Report - a surprisingly good set of UK stats on mobile, TV and other media usage. Communities Dominate Brands - thought leader Tomi Ahonen's blog is full of excellent insight. Mobile Crunch - Focussed mainly on handsets, especially in the US, there are still plenty of interesting articles.
Unfortunately those words can often be the start of a client conversation. However, mobile brand engagement isn't a case of simply developing an app and sticking it in iTunes. For a start, mobile users don't tolerate poor brand experience and too many bad reviews in the app store can not only damage reputations, but also drive away mobile users for good.
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